Saturday, February 7, 2009

Summer In Winter for a day...



One reason I love commercial photography is that when I'm doing fashion it's all about the next season to come. Spring!!! In this cold dead of winter I really needed something to remind me that there will be a day again soon when I can go outside for more than 8 minutes.

We just shot the recent Denny's Spring/Summer/Camp campaign at the home studio and it was a big sunny success. Yes it was, as my assistant said on her blog, riddled with technical problems all day. Like the 3,000 dollar (rented!) strobe pack dying. And my new Mark 2 camera being so new that it wasn't compatible with Live Capture yet... but that's what I am so good at. Making things work when they don't. As a producer I used to put out fires and pull things out of my @$$ for over 10 years. Throw a problem at me and I'll solve it toot sweet. So when the client showed up at 8:30 am and informed me that our 1st model had bailed, I made one phone call to my very good friend and 10 minutes later we were graced with Lindsy Cohen as our 1st model of the day! Thanks Candace!!!

It was a full day of shorts, summer dresses, camp accessories and dancing to Beyonce's Single Ladies... thankfully I knew the words and that made my little models laugh up a storm.

This is my 4th shoot with Denny's and their ad agency and I really love working with them. Shout out to Joyce, Adam, Lauren, Jody, Tara, Krista, Spencer & Kathy. A team that makes it work no matter what happens. And people that I genuinely like.